The trend of opening short-term sales spaces, known as pop-up stores, began in Los Angeles but has since spread to the rest of the world. In a relatively short time, the pop-up retail sector has grown by a much faster rate than expected and is now worth a whopping £2.3 billion in the UK alone.[…]
The minister with the unenviable task of plotting the UK’s exit from the EU has met with leading fashion industry insiders to discuss his vision for the future of the fashion industry. Brexit minister Robin Walker joined British Fashion Council chief executive Caroline Rush and a number of British designers to explain why fashion has[…]
As the festive period fades into the memory of Christmases past and we stride confidently into the New Year, fashion retailers across the UK will be hoping to leave much of the uncertainty of 2016 firmly behind them. But what resolutions would fashion retailers like to make for 2017? Let’s take a look at the[…]
Email Marketing Tips for Fashion Retailers: Lessons from the Pros
By commonKIN Uncategorised Dec 12, 2016
You’ll have no doubt noticed that it’s getting closer and closer to Christmas now, in fact there’s less than two weeks to go until the big day. This means the marketing campaigns of many fashion retailers are now in full festive swing. For many fashion brands, email marketing will play a key part in communicating[…]
Controlling the Uncontrollable: Fashion Gets to Grips with the Weather
By commonKIN Uncategorised Dec 01, 2016
There are plenty of things fashion retailers can control about their business. Stock levels, window displays, prices, sale items and product lines can all be chopped and changed to suit the changing demands of their customers. So what does that leave? Well, one element fashion brands have absolutely no control over is, well, the elements.[…]
As if Halloween wasn’t enough, the latest American import, ‘Black Friday’, has gone from non-event to seasonal shopping extravaganza in the last few years, and you know what – British fashion retailers love it! Black Friday started out in the US as a nickname for the day after Thanksgiving, when turkey-stuffed consumers would take advantage[…]
Personalised Data-Driven Services to Take Fashion Retail by Storm
By commonKIN Uncategorised Nov 17, 2016
The UK fashion retail sector is facing a greater range of threats than ever before, with traditional retailers like BHS and Austin Reed unable to survive in increasingly competitive times. Challenges such as increasing costs, reduced margins, the threat of online retailers and even the unpredictable British weather are slowly squeezing the life out of[…]
It’s fair to say that as a whole, the fashion industry didn’t support the idea of this – poll after poll showed it. Yet it happened. Agile, well-run businesses now have to react and make the most of the situation they’re in, as there are definitely opportunities to capitalise on the decision. After all, the[…]
A fresh start is poised to take place for BHS after the last of its high street retail stores closed last month. Now BHS International has been formed by the Al Mana group, which is based in Doha, and it’s relaunching the brand after buying it as part of its deal for the international and online[…]