This Is Our Story
We have a clear mission – to use combined expertise and klout to help SME fashion brands succeed
After years working with independent fashion companies, it has become clear that many brands face serious and almost identical issues at multiple points in their evolution. This is despite the vast differences they have in terms of brand identity, positioning and target market.
With such a challenging environment for independent brands, we knew there must be a way we could work as a collective (KIN) to overcome our (common) problems.
It was this new way of thinking and working which gave birth to commonKIN.
Our Mission
To provide independent fashion brands with the business support and benefits usually enjoyed by larger brands.
Our Approach
We want to foster long-term commercial relationships with our brands and partners. We analyse and evaluate your business methodically with you by our side. Together we will identify missed opportunities and implementing an effective plan to realise your full potential.
How It Works
Once you become a part of commonKIN, we will use our expertise and that of our key partners to reduce your business complexity and operating costs so you can focus on driving the creative side of the business.
Passion. Dedication. Determination.
Meet The Management Team
Danny Brown
Founder & Managing DirectorA chartered management accountant by trade, prior to founding commonKIN, Danny accumulated over 20 years’ experience within the consumer products industry ranging from electronics to luxury fashion. He has operated at board level and held a range of senior positions including Group Managing Director in companies such as Sony, Julien Macdonald, Wolsey and Steptronic Footwear. He has experience in managing start-ups, brand re-positioning, acquisitions & mergers through to operational rationalisation and shut down.
Fergus Patterson
Non ExecutiveFergus is a retail professional having spent over 35 years within the industry. He has held a variety of senior executive positions including Retail Director at WH Smith, & TJ Hughes, MD Morgan, CEO Wolsey as well as a stint in finance as Retail Director at Barclays Bank. He is the MD of GANT UK & Ireland and is keen to give back to the industry he loves by helping more businesses succeed in this competitive but immensely rewarding sector.
David Corben
Non ExecutiveSince 1960, David has been immersed in the world of shoes, quickly rising through the ranks to become MD of Loake, then going on to owning and running two of his own award-winning shoe brands John White and Steptronic Footwear. He understands in detail the complexities of running and managing a growing business.